PPC stands for Pay-Per-Click, a type of online advertising where advertisers pay a fee each time someone clicks on their ad. PPC typically works on a auction based system. The two largest platforms are Google Ads and Meta Ads where most brands get started.

Well managed PPC advertising delivers quick measurable results to a define target audience. For many businesses PPC can be scaled into a large marketing channel that delivers millions of turnover per year at a optimizable return on investment.

You can make sales as soon as its live. We once had a customer who made a sale on their first click, although usually it takes a bit longer. This is really a how long is a piece of string question as it depends on many variables. Overall its quicker than SEO to scale. Here at We Do More we have a strong track record of making PPC work fast.

Decide how many conversions or how much revenue you want per month. Then set a target cost per conversion / cost per sale that would be profitable and do the basic math. Its best to account for seasonality and a initial investment curve period if you can. Here at We Do More we will help you with more advanced budget planning taking into account anticipated CPC’s, clicks volumes, conversion rate and more. Ultimately its much easier to forecast and set budgets once your active in PPC. We tend to start small and build upwards based on progress.

SEO or search engine optimisation, is the process of improving a websites visibility in the free search engine results pages and attracting more qualified users / conversions. Here at We Do More our services often extend to wider organic channels including AI systems, social networks, app stores and even marketplaces.

If successful you will be increasing your visibility / conversions. Once a critical mass of qualified visitors / conversions are being acquired it should be at a lower cost per acquisition compared to other channels such as PPC. There is also a level of trust / credibility from being in the SEO results, some of your target audience don’t click on ads and/or ads don’t appear etc...

This is a how long is a piece of string question. It depends on size of your audience, competitive landscape, your website / proposition, the resources applied and many more factors. SEO is a longer term investment compared to PPC. Here at We Do More we have a very high success rate at increasing SEO traffic and conversions for our customers in the first year of working with us (for some uplifts within 1-2 months). We also incorporate A LOT of CRO (conversion rate optimisation) which benefits wider channels.

This is different for most businesses and based on the size of their SEO ambitions. If you have existing SEO revenues you can do the maths as to what you can afford to pay a partner. Here at We Do More our minimum monthly management fee is £1,000 which covers at least 2-3 days work and some essential software. For larger clients we need to spend more time so our fee will be higher. Content production and digital PR are additional costs we tend to do as project work here when needed. Initially our focus is on making your existing website / content to perform to its maximum. Thereafter additional investments should deliver a higher ROI anyway.

Yes, for many reasons. Some of the main ones are more visibility to your target customer, sharing data between channels and better following of the customer journey. Here at We Do More we often work with customers for both PPC and SEO.

We believe to manage PPC / SEO properly we need at least 2-3 days per month per customer so we have set our minimum fees at £1,000 for our basic services (so £2,000 combined). After that if we spend more time or resources we have various commercial models aimed at a long term mutually beneficial partnership.

Simply, PPC / SEO will not work for all businesses and some partners will make a better or worse go at it than others. Here at We Do More we have very high success rates. We work on a 3 month trial period to ensure we have enough time for judgable results. Thereafter we work to a full months notice as we prefer earning our customer’s loyalty through results rather than lengthy contracts. Our customer’s own and have access to all their accounts and we will provide any reasonable handover info requested.

Give us a call on 07939 157586, drop us a email at newbiz@we-do-more.com, fill in our contact form or schedule a meeting using the button at the bottom of this page. We love to hear from perspective customers. It really makes our day and we don’t bite. If your already active in PPC / SEO we can provide a proposal based on your real data to help remove those leaps of faith in appointing us.